Make a commitment to follow our new rules of branding this year to make your brand unbeatable – and leave your competitors in the dust.
1: Audit Annually
Once upon a time, the corporate brochure ruled the B2B marketing world.
Significant resources were put into crafting the message, copy and design, and then, after the company printed at least 10,000 copies, the brochures were stored in the office supply closet for years to come.
Companies simply did not audit their brand or communications frequently. Brands were, after all, built to last.
Today, branding is vastly different.
The marketplace and marketing itself are changing at a rapid pace, and ...