Does anybody actually care about your workplace culture? According to the research, culture really does matter — not only to prospective clients, but also to potential hires and current employees.
A while back, Jay David, Interactive Creative Director at TOKY, and Rebecca Udell, Executive Director of Marketing Strategy at KSS Architects , took the stage at SMPS New York’s TME conference to talk about why and how to show your firm’s culture online. Here are the highlights.
What is Culture, Anyway?
Whether it’s perceived as good, bad, or somewhere in between, every organization has a culture — and it affects not only how people see you, but ...