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As we wind down 2016, I wanted to rewind and share with you the best of the Marketers Take Flight blog articles. Some of these garnered over 50 comments on LinkedIn. We covered a myriad of AEC marketing topics from Go/No Gos to hiring and marketing budgets. I enjoyed reviewing these in preparing this post. It has energized me to start planning content for 2017. If there is a particular topic you need help or advice on as it relates to AEC Marketing, please leave a comment below. Enjoy reading! Top 6 Articles from 2016 12 Great Reasons to Give a GO Decision for an RFP I have must have sat in hundreds of Go/No-Go decision meetings and ...
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WSP | Parsons Brinckerhoff has an immediate need for a Marketing/Proposal Manager in the Tempe office since I will be retiring in mid-September. If you are interested, please visit the People and Careers section of our website at www.pbworld.com and apply to job #30898. I have been here for over 18 years and can assure you this is a great place to work!
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SMPS Community, My company is looking for a high-energy Strategic Planning Facilitator to conduct our 2017 planning event October 20-22, 2016. If you are an experienced and skilled facilitator, I invite you to respond to our RFP by 8/31/16. If interested, please contact mgomez@jbhenderson.com for a copy of the RFP. Confirmation of Intent to Respond is appreciated by 8/05/16 to mgomez@jbhenderson.com Thank you, Melissa Gomez SMPS New Mexic
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This week I attended the SMPS Central Florida Education Event held at The Westin in Lake Mary. The morning started out with a wonderful continental breakfast and 45 juicy minutes of networking with other SEC marketing professionals. After carefully choosing a table, I sat down and began indulging on some of the fruit and pastries provided. As the morning went on, my table filled up with some of the best marketers in the Orlando area and I was ready for a day of learning. The program had started and we were greeted by the lovely SMPS CFL President, Tara Bleakley, she introduced our first speaker, Tim Asimos, CPSM. from circle S studio. His session, “The ...
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Last month, I talked about working in a multi-generational workplace. That's not going to change - certainly not during my lifetime. A dear friend in our chapter talked with me about mentoring one of our new members as part of our chapter's Mentor-Protege program. My initial reaction was shock, because I don't see myself in a position to mentor anyone because I still have so much to learn! Then she mentioned that I've been "unofficially" mentoring several ladies within our chapter anyway... Geez Louize. She was absolutely right, though I hadn't looked at it as mentoring. I guess I have taken a lot of young women "under my wing;" partly because ...
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My boss walked into the office shortly after the first of the year and told me "My goal in 2016 is to write one LinkedIn blog post every week." Every. Week. Let me paint the picture for you ... My boss is an engineer. And the worst kind of engineer; a software engineer. He's also the COO of our company. He's pulled in a million different directions. A lot of his published articles to date have been ghost written by me. He is brilliant but has horrible grammar! The man has no idea when to use "there", "their", and "they're". And don't even get me started on the Oxford comma. But I applaud this goal he has set for himself. He is a very private ...
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SPEAKER APPLICATION Do you have an extraordinary approach to successful A/E/C Marketing and Business Development practices? The Society for Marketing Professional Services (SMPS) is seeking dynamic speakers for the 2016 Southwest Regional Conference (SWRC). The 2016 SWRC conference is an exciting, information-packed, two-day event. It is attended by design and construction professionals from Arizona, Colorado, New Mexico, and Utah. Our program will help remedy career lethargy, create potent business strategies, and revive your passion for A/E/C Marketing and Business Development. It will be held at the Albuquerque Convention Center ...
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Chasm / 'kazem/: a profound difference between people, viewpoints, feelings, etc. I can't think of one workplace that is NOT multi-generational, including my own. As a "senior" member in our A/E/C community, I was admittedly a bit intimidated when I first got into marketing and SMPS about five years ago. I saw young people just out of college with virtually no real work experience running circles around me! They were confident, well-connected, and had superb skill sets that included mastering commonly used apps (such as InDesign, Photoshop, etc.). So I had to make a decision quickly: would I cower in the corner and continue to be intimidated, or would I embrace ...
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Has anyone ever had to fill out the HUD-2530 Previous Participation Certification for an upcoming HUD financed project as a general contractor? If so, where did you find the loan information and inspection scores for past projects? I've included an image of the document I'm filling out. I've done several searches and reached out to HUD and received no response. The searches resulted in incomplete information. Anything would help. Thanks. Amand
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I'm a big proponent of training my company on marketing best practices. I host internal training classes, send out the invites, and if people show up then they show up. If they don't, then I send them the cliff notes afterward. I offer one-on-one coaching. I invite myself to their meetings so we can debrief afterward on presentation skills, collateral, next steps, etc. I shove marketing best practices down their throat. And you know what? They listen. Sometimes they even ask for more. If I don't know how to train them I come to you ... my SMPS network of geniuses and get your guidance. I'm essentially giving my co-workers the training wheels ...
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‘Tis the season for holiday shopping and gift giving. Don’t forget the important AEC marketing professionals in your life (which could also be yourself)! I have put together an AEC marketer gift guide to make your shopping even easier. I have received and/or given each of these gifts and can personally guarantee the appreciation from the receiver. As a bonus, all of these gifts can be purchased online. If you are like me, you avoid any store during this time of year. Get the g
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This is the second of a two-part DIY series. In the first part, we discussed market/office specific business development plan . In this article, we discuss the corporate marketing plan. Corporate Marketing Plan Even if you are a single marketing department of one, it is imperative that you develop a corporate plan to support the brand awareness and market positioning for your firm. You might outsource many parts of the corporate marketing functions (communications, PR, etc.), but you will still need an overall strategy to convey to your consultants. I suggest completing the corporate marketing plan after your office/market sector business development ...
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When I think about what SMPS has done for my career it is hard to pinpoint one thing. I've created long lasting friendships, found great mentors, found enthusiastic proteges, and have the best A/E/C resources at my fingertips. But as I find myself doing more for my company I have realized that SMPS has taught me to do my own stunts. My time spent on a SMPS chapter committee gave me new found freedom to explore new ideas, technology, and process. I was able to take chances with minimal risk because SMPS is INCREDIBLY THANKFUL to have members participate. And guess what! When you are a volunteer in an organization that needs people to pitch it if ...
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We have officially entered the holiday season. That means it is time to start talking Business Development planning for 2016! If you have been asked to develop a business development or marketing plan, the first place you go is to Google. You download several templates, but when you start reading them you realize that they are for B2C or product-based. I struggled with the same thing a few years back when trying to create one for my firm. The architecture/engineering/construction industry is different. We market our firms differently and we do business development slightly different than most B2B companies. For that reason, I decided to put together ...
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Many marketers tend to think about customer experience (if they think about it at all) in very broad, generic terms, such as “providing excellent customer service,” “being professional” and “delivering quality.” What they neglect to consider is the customer experience in relation to the company’s brand and how the brand should shape the experience. As a result, companies fail to design a highly branded, differentiated customer experience that separates them from the pack. This is not intentional, of course. Every company strives to satisfy customers and wants to be exceptional. Yet, equating “excellence” with a “point of difference” is misguided. ...
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The very nature of branding requires your brand to act like a human being – a living, breathing, three-dimensional entity with a point of view, values and more. Your prospects and clients expect to have (at the least) pleasant interactions with it. They expect it to behave. This means that a brand with bad manners has the potential to turn off the exact people you want it to attract. Find out whether or not your brand is behaving badly and, more importantly, learn how to ensure that your brand behaves well. In today’s marketing environment, brands have more opportunities to interact with their audiences than ever before. Unfortunately, this fact also ...
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Stories make you MEMORABLE! There are Classic Stories, Short Stories, News Stories, Story Boards and Story Time. Why then do we have Company "Overviews", Personal "Profiles" and Project "Descriptions"? Storytelling in business is an important aspect of defining who you are, what you do, why you do it, and why it makes you the best. Most people who lead businesses are truly passionate about what they do. However, they often don't understand how to communicate their passion in an interesting, and even fun, way that will make their clients want to read more. Good stories in business are much the same as good stories in literature; they ...
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Do you ever wonder why something just “feels” right? Where the expression “love at first sight” comes from? Why one headline grabs your attention while another leaves you flat? What the difference is between presentations that engage your attention and those that make you snore? How about the reason why we love listening to stories yet tune out when presented with just facts? The answers to all these questions can be found in our brains. Emotional Engagement Advances in neuroscience are enabling us to better understand psychology, sociology, emotional health, environmental design, consumer behavior, attraction and many other fields ...
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Think again... What I love, and hate, about being a content marketing professional is that it keeps getting harder to be visible. The internet becomes more saturated on a daily basis. Thus, the challenges associated with managing, creating, designing, optimizing, publishing, promoting, integrating, engaging, and measuring your content are increasing at a staggering rate. If you are big on ideas, but short on your marketing budget, don't let this discourage you. Content marketing strategies can be scaled to meet most budgets. There are many free or low-cost tools available to businesses that provide a big bang for the buck. What you don’t want ...
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Term: Let your freak flag fly Definition: To let others see your uniqueness. As a self-confessed word-nerd and dedicated storyteller, I enjoy exploring the nuances of language. So this morning as I was writing a resume for one of my clients, I found myself searching for the right phrase to use, deciding upon “come into his own”. Being a consummate perfectionist, I looked it up to see if I was using the term correctly. Then I started to wonder if using idioms in corporate communication is acceptable, knowing best practices in business writing dictates that slang or colloquial language should be avoided. This thought activated my “I need ...
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